Learning Objectives / Student Targets

Students will be able to:
1. Develop a clear advertising concept and script that communicates a product’s purpose and appeals to a target audience.
2. Apply principles of storytelling and visual narrative to structure a short-form commercial.
3. Plan video production using storyboards and shot lists to organize scenes, transitions, and messaging.
4. Capture effective video footage using proper framing, lighting, and composition.
5. Use video editing software (DaVinci Resolve, Adobe Premiere, or Final Cut Pro) to assemble and refine video clips.
6. Incorporate audio elements such as music, narration, and sound effects to enhance the commercial’s message.
7. Apply visual design principles including pacing, composition, color, and typography in a moving visual medium.
8. Produce a polished, professional-quality commercial within a 30–60 second time limit.

Ohio Fine Arts Standards (Visual Arts)

Creating
Develop a practice of engaging with sources for idea generation.
Students use multiple approaches to begin creative endeavors, including observational drawing, thumbnail sketches, and exploratory studies.
Select appropriate creative processes for solutions to artistic problems.
Students organize and develop artistic ideas through intentional planning and problem-solving strategies.

Performing
Refine artisanship while modeling persistence.
Students demonstrate quality craftsmanship through careful selection, handling, and care of materials and tools.
Apply and defend the selection of materials and techniques.
Students individually or collaboratively apply tools, media, and techniques with precision to enhance artistic intent.
Organize elements of art and principles of design to intentionally construct works.
Students intentionally use value, texture, color layering, and compositional strategies to strengthen artistic quality.

Responding
Expand relevant vocabulary to analyze and interpret works of art.
Students use art vocabulary to express preferences with evidence and supporting reasons.
Develop art criticism methods when responding to artworks.
Students analyze how artistic methods such as value, texture, and layering convey mood or tone and reflect observation or cultural meaning.
Apply self-assessment and goal-setting practices to revise artworks and document growth.
Students establish and apply criteria to evaluate artistic choices, craftsmanship, and overall design quality.
Explain the relationship between cultures, communities, and artists.
Students consider how artworks reflect observation, investigation, or cultural context.

Connecting
Connect universal themes in visual arts to personal life experiences.
Students create works that reflect personal connections to experiences, knowledge, or observation.
Investigate emotional experiences through personal and collaborative artmaking.
Students relate artistic ideas and works to other disciplines, including how material behavior influences compositional decisions.

Grading Rubric

Rubrics have become popular with teachers as a means of communicating expectations for an assignment, providing focused feedback on works in progress, and grading final products. A rubric is a document that articulates the expectations for an assignment by listing the criteria, or what counts, and describing levels of quality from excellent to poor.

Student Reflection

A student reflection is a brief, thoughtful explanation of how and why a student created their artwork, including the choices they made, challenges they faced, and what they learned during the process. In art, reflection is important because it helps students develop critical thinking, recognize growth, strengthen their creative decision-making, and take ownership of their artistic development.

Element of Art & Principle of Design

Video Commerical Artists